A company's reputation, including online reputation, is an invaluable asset that has a significant impact on business. According to the 2020 study, global managers attribute a Weber Shandwick average of 63% of their company's market value to the overall reputation of their company. We are entering a new…
Benefits of digital marketing Today, the majority of companies out there are investing in digital marketing. However, our experience shows that smaller companies and family businesses still place more trust in good old traditional marketing. Why should they invest in the digital world if offline investments and word-of-mouth…
5 reasons to use data-driven marketing Data-driven marketing is the use of big data to help a company better understand customer needs. And it is at the forefront of digital marketers' plans for 2020 for good reason. Marketing no longer relies solely on creativity, originality or provocation. And…