5 reasons to use data-driven marketing
Data-driven marketing is the use of big data to help a company better understand customer needs. And it is at the forefront of digital marketers’ plans for 2020 for good reason.
Marketing no longer relies solely on creativity, originality or provocation. And it’s not about the brand anymore (look, how beautiful I am, love me!). But more about the customer (I looked, I know what you need, I care and I’ll give it to you! and then you will love me.)
So, today, it is essential to be in line with the experiences and needs of consumers. In this regard, be quick to respond and keep an eye on trends. You have to know your customers.
How do you do that?
By using data. Data helps to gain the deepest insight into what customers want, what is happening in the market and what the real needs of consumers are. Big data helps to predict future trends (that is why we also call it predictive marketing), and that’s one of the first reasons why is data-driven marketing becoming so popular. And essential in creating strategies.
Each and every year brands expand their data-driven marketing budgets. And including data-driven marketing in the 2020 budget is the aim of many businesses. According to Altimeter/Prophet State of Digital Marketing report from 2019, the most desired skill amongst digital marketers was a data analyst! Look at the data!
The benefits of data-driven marketing are enormous. Here are 5 of the most persuasive reasons to use big data in your marketing strategy in 2020:
(1) Getting qualitative data
The principal data-driven pattern for 2020 is the utilization of qualitative data to organize marketing strategies. Too often, we center around quantitative information, for example, audience analytics through demographics or behavior. But as for today, you have to comprehend what your customers really need and how they feel so that you can give them the best possible experience.
What customers feel and think, and why is that so, will be the main focus in 2020. Utilizing subjective information to do your marketing, can put you far in front of your competitors, who are as yet concentrating around
(2) Better target audience understanding
Data-driven marketing, based on past and current behavior of users, uses big data analytics techniques to anticipate future needs and consumer
Each customer information provides a better understanding of your target audience. However, in-depth analytics of past behaviors and attitudes, as well as comparing them with current ones, can increase your ability to further predict customer behavior.
As a result, you get marketing campaigns that guarantee you reach the right customers, with the right message, at the right time.
(3) Building stronger relations with customers
With big data obtained and analyzed simultaneously from different sources (social media, classic media, devices, platforms) and channels, you can ensure 1-on-1 user experience, on a massive scale
(4) Personalization
Today’s customers are overwhelmed by the generic marketing messages they receive. Researches show that as many as 3/4 of customers feel frustrated about it and distance themselves from the brand because of it.
This is why personalization of contact and offer is very important.
And how do you simplify communication with thousands, millions of customers at once? By analyzing their needs and personalizing their experiences.
This practice shows that personalization raises ROI by 8 times!
(5) Finding the right channel of communication
Different networks bring together different people, who have different needs and habits when they are on a particular channel
Instagram will be less interested in verbalizing your service description, Twitter wants fast and good CRM, and so on
To know exactly which channel to use to promote your product or service, and how to communicate and stay up to date with your audience, their need and overall trends, data helps you!
If your plan is to increase your ROI in 2020, by getting insights from big data analytics collected through customer interactions and engagement, the most effective and efficient way is to use data-driven marketing. Try BigBox Solutions!