February 12, 2020

SMI & political campaigns Traditionally, political strategists and political campaigns use polls, calls and canvassing to determine voter opinion and measure political temperature. Digital listening technology enables them to perform the same type of analysis as these conventional tools, but much faster and with fewer resources, and to…

February 9, 2020

Why we constantly divide ourselves into "us" and "them" on social networks? Scholars observe that social media debates tend to polarize in exactly two opinion groups. When society develops into fractions that are unable to communicate with each other, society weakens. For society to develop, society needs a…

December 23, 2019

Political astroturfing and echo-chambers In the previous post, we discussed the phenomenon of forming of and belonging to echo-chambers. We have observed two consequential phenomena accompanying echo-chambering on the Internet: polarization and segregation. What are the most important problems for society that can arise from such echo-chambering grouping…