A company’s reputation, including online reputation, is an invaluable asset that has a significant impact on business. According to the 2020 study, global managers attribute a Weber Shandwick average of 63% of their company’s market value to the overall reputation of their company. We are entering a new era of reputation management.

The discipline of corporate reputation is on solid ground as we head into the next decade. Our research shows that reputation is
a competitive asset in a world marked by uncertainty, intractable business challenges, lightning-fast digital transformation and brutal talent wars. Strategically cultivating and maintaining a strong reputation, both internally and externally, has to be a top priority for all business leaders today

LESLIE GAINES-ROSS
from WEBER SHANDWICK

So now we finally have confirmation of what we know: that the company and brand reputation is one of the most important assets one company has.

An Era of Elevated Reputation Risk

The reputation of companies, organizations, persons or products on the Internet is subject to the opinion of all users united on the internet. Different reputation sites and applications, as well as personal experiences and personal perceptions of individual users, play a major role. Online reputation management (ORM) begins with defining the goal of optimizing the content on the internet that influences the opinions of others.

Opinion formation often begins in forums, blogs and social media communities. Articles about opinions are quickly indexed by search engines and are easy to find. In addition, the search engine acts as a separate information channel where content related to purchased search results can be read or found (SEM). In addition, there is this feature of social networks to increase the virility of topics and spread inflammable topics with incredible speed and reach.

We live in an era where stars are formed overnight. At the same speed, reputation can collapse.

 

So the luck of being skyrocketed overnight can quickly replace the haze of rolling you in the mud when you wake up.

The reputation is terribly vulnerable today.

The reputation is nowadays terribly vulnerable.

Information is a bliss

Information is critical to managing an online reputation. What matters most is the constant monitoring of what is happening on-line with the company and the brand, listening to what is Internet saying and analyzing what is being said.

That way, a company is always in line with its customers and can always respond quickly to reputational risks

A common set of Internet monitoring activities consists of

• Scanning
• Monitoring
• Analyzing
• Forecasting

Typical online reputation management strategies

Reputation recovery

An impeccable reputation and good online ratings and posts can boost your sales and improve your relationships with suppliers and employees.

Researches show that every other person first seeks out the experiences and opinions of others before deciding to shop online. Your business depends on what others have experienced with you and what they have said about you on the internet.

BigBox Solutions can help to bring good opinions about you to the fore and open up new growth opportunities for you.

Reputation building

Whether you are just starting out or have not thought about it so far, your online reputation is a necessary process, just as much as promotion and marketing.

Building a company reputation is the same as building good relationships among friends. It consists of good relationships, emotional ties and trust.

A good online reputation helps your offline sales to achieve great results. Once you have established a good relationship with their customers, they will not have a dilemma between you and the competition’s products when they finally go to the store.

Building a good online reputation is a process that ranges from a good SEO setup of your online store or website, through digital PR campaigns, well-designed and planned projects to brand monitoring.

It is best to consult the experts at BigBox Solutions when you begin this process. You save both time and money.