posta slovenije
November 13, 2019

Social media has provided many public companies with new ways of promoting it. Fan pages and social media profiles, in addition to boosting sales, can be effective in raising companies' reputation, promoting positive words about products and services, enhancing corporate branding and enhancing customer loyalty. These activities result…

August 1, 2019

Short and turbulent social media crisis in Lidl, due to the price of canoes in Slovenia (compared to the price of the same item in Austria). We analyzed how the crisis started, how it developed and spread, and how it ended. Lidl Twitter crisis July 2019 from BigBox…