Lidl Slovenija Twitter Crisis
Short and turbulent social media crisis in Lidl, due to the price of canoes in Slovenia (compared to the price of the same item in Austria).
We analyzed how the crisis started, how it developed and spread, and how it ended.
For more information about crises management or for deeper insight about the nature of the Lidl crisis: office at bigbox.si
What is most important for a crisis is your first reaction. And to know what it should be like, you need to know everything about your crisis situation.
- Client: NDA
- Location: Slovenia
- Surface Area: Twitter m2
- Completed Date: 2019