SMI & political campaigns Traditionally, political strategists and political campaigns use polls, calls and canvassing to determine voter opinion and measure political...
Why we constantly divide ourselves into “us” and “them” on social networks? Scholars observe that social media debates tend to polarize in...
A company’s reputation, including online reputation, is an invaluable asset that has a significant impact on business. According to the 2020 study,...
digital-marketing
Benefits of digital marketing Today, the majority of companies out there are investing in digital marketing. However, our experience shows that smaller...
data-driven marketing
5 reasons to use data-driven marketing Data-driven marketing is the use of big data to help a company better understand customer needs....
Political astroturfing and echo-chambers In the previous post, we discussed the phenomenon of forming of and belonging to echo-chambers. We have observed...
On internet bubbles​ and echo chambers Do social networks just destroy the most important ingredient in our collective intelligence? What do algorithms...
BERT has arrived, sir! Google has made one of the biggest changes to its algorithm. It will reportedly affect the SEO of...